Commercial Radio & Audio (CRA), the chief industry body for commercial radio broadcasters in Australia, has partnered with Triton Digital to release the Australian Podcast Bi-annual Report. Click for details, graphics, and link to the original. Continue Reading
Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as… Continue Reading
The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
In his pre-Podcast Movement weekly bulleting, James documents a well publicized radio closure in New York (CBS AM) and another in Sydney. James muses on these two events, and moves on to an intriguing graphic which illustrates the market share of radio stations in Dublin.
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Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
In the July edition of Podtrac’s Podcast Industry Ranking Highlights, a ranking of podcast publishers, we see 21 podcast companies ranked by audience size and number of streams. The RAIN Remix puts those numbers against each publisher’s number of active shows … for an interesting and sometimes startling new perspective. Click it. Continue Reading