iHeartRadio launches on-demand music service: RAIN Review and competitive outlook

As promised in September, iHeartRadio has launched its two-tiered subscription product: iHeartRadio Plus, and iHeartRadio All Access powered by Napster.

Both are being rolled out in beta today, with a free 30-day trial. The new subscriptions service features two breakthrough functions: replaying and saving songs from live radio. Continue Reading

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Spotify highlights unusual listener data in new marketing campaign

Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading