YouTube boosting Alphabet to $26 billion Q4 revenue

YouTube is making contributions to the bottom line at parent company Alphabet, according to the tech firm’s fourth-quarter earnings report. “Our growth in the fourth quarter was exceptional — with revenues up 22% year on year and 24% on a constant currency basis,” CFO Ruth Porat said. “This performance was led by mobile search and YouTube.” eMarketer added its own assessment of the Alphabet numbers. Continue Reading

Wrapify and CBS Radio: Not exactly digital, or streaming, but definitely alternative

CBS is partnering with Wrapify, the San Diego-based startup (founded in 2015) which wraps selected American cars with advertising, and shares revenue with the car owner. think of it as Uber without passengers. CBS Radio will use the alliance to drive revenue in the D.C. Metro market. Continue Reading