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Westwood One’s latest podcast report examines receptivity to ads, subscriptions
Westwood One has released its Podcast Download Fall 2017 Report. The analysis showed that listeners who tune into a large volume of shows are often heavy media consumers and early adopters for technology. That demographic also is open to the idea of paid, ad-free subscriptions to podcasts. Continue Reading
HowStuffWorks debuts four new podcasts for fall lineup
HowStuffWorks announced its four new podcasts during this week’s IAB Upfront event in New York. The additions show the company entering new genres and bringing new talent onto its roster. That broadening of topics marks a new phase for a business that has long had its core mission of education and knowledge right in its name. Continue Reading
WNYC announces new and renewed shows at IAB Podcast Upfront
New programs galore — a hallmark of the annual IAB Podcast Upfront in New York. This week, WNYC participated in the ad-focused exposure-fest with a a slate of new programs to announce. Sport and Kids — two new categories for the New York podcasting juggernaut. Continue Reading
iHeartRadio creates four new podcasts, partners with the Nashville Podcast Network
iHeartMedia introduced the new lineup of original iHeartRadio podcasts during the IAB Upfront in New York this week. The media company is adding four original shows to its podcast platform, which has more than 8,500 shows available. Continue Reading
Panoply debuts six shows in its fall lineup, including its first scripted comedy
Panoply Media has unveiled its fall podcast lineup, including its first foray into scripted comedy. The two scripted programs in the lineup came about thanks to the work of John Dryden, who was recently hired as the company’s head of scripted programming. Panoply also has four new shows, including one that emerged from its Pilot Project that involved listeners in selecting podcasts to air. Continue Reading
Acast and NOVA hook up strategic podcast alliance for Australian advertising
Swedish podcast hosting and tech company Acast, and Australian radio and entertainment group NOVA, have joined a strategic alliance to represent their combined podcast portfolios in the Australian ad market. Continue Reading
Australia: ABC putting $1 million into Podcast Fund
The Australian Broadcasting Corporation, the public radio group in Australia, is bolstering its Podcast Fund with an injection of $1 million. The money will go toward boosting new community-based podcasters and financing a broader diversity of audio content. Director of ABC Radio Michael Mason announced the news at OzPod 2017. Continue Reading
audioBoom posts nearly £1.5M in Q3 revenue
audioBoom posted its third-quarter results, and the on-demand audio platform’s revenue reached £1.49 million, an increase of 329% over the same period in 2016. The year has been highly active for audioBoom in business developments. Continue Reading
ABC Australia releases podcast consumer research describing vibrant audience adoption
The Australian Broadcasting Corporation published data from a survey about podcast awareness and consumption. Australians posted 89% awareness of the audio format. More than half have listened to a podcast, and the rate rose to 76% among those aged 25-34. Continue Reading
Nielsen finds smartphone audio use increasing for black and Hispanic listeners
Nielsen published a new State of the Media report with a focus on black and Hispanic audiences. Those demographics account for nearly 75 million weekly radio consumers. Audio consumption is increasing for blacks and Hispanics, especially on mobile and smartphones. Continue Reading
Midroll Media shares fall podcast lineup, adds two partnerships
Midroll Media announced new developments in partnerships and in its programming lineup. The podcasting company is now representing ad sales for the NFL’s current League podcasts and will partner with Vox Media for its upcoming daily news show. Continue Reading