RAIN Notes: Monday, February 5
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James Cridland’s International Radio Trends: Spinoff stations grow overall reach
by James Cridland
In his latest guest column, James Cridland starts by looking at recent RAJAR statistics measuring UK radio listening. Interesting, he observes, that spinoff stations do not detract listening from their parent stations. Then he compares NPR’s Morning Edition U.S. radio program with the breakfast shows produced by BBC and Australia’s ABC. He is left “a bit cold.” Then he tried wake-up programming at LBC (a UK network) and RTE’s Radio Ireland. And much more. Continue Reading
Hit podcast SmartLess leaving Amazon for SiriusXM. And taking its 4 other shows.
It is a time of shaking loose from original network partnerships. Just as Joe Rogan and Alex Cooper are changing their exclusive relationships with Spotify, the hit podcast SmartLess is leaving its parent network Amazon Music and will be exclusively tied to SiriusXM for distribution and ad sales. Click for more. Continue Reading
Soon to stream everywhere: Rogan & Cooper. But Spotify still makes the money happen.
In a near-simultaneous news blast, podcast superstars Joe Rogan and Alex Cooper both negotiated new contracts with their distribution and advertising partner Spotify. Gone are the exclusive distribution aspects of both contracts. That means The Joe Rogan Experience and Call Her Daddy will be available for playback on any podcast app. Spotify is giving up an exclusivity play, switching to wide distribution and potentially bigger audience as it maintains its ad-rep roles. Continue Reading
Fewer podcasts; more episodes — a productive 2023
Fewer new podcasts were launched in 2023 than the year before, and every year since 2018. But that doesn’t mean podcast output is on the decline; more episodes were produced than in 2023. Click for the graphs. Continue Reading
Radio reach (analog + digital) remains strong in UK (RAJAR)
When we look at the recently released RAJAR report, detailing the radio listening habits in the UK, we see continued strong attachment to radio listening. On average, listeners tuned into over 20 hours of live radio per week. Click for more metrics. Continue Reading
Podcast ad rates dropped in January: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
98% of global DTC brand marketers say podcasts are effective (Acast)
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading
RAIN Notes: Thursday, February 1
UMG lashes out at Tik Tok; threatens to pull catalog; levels accusations of bullying
In a flaming accusatory open letter, label giant Universal Music Group verbally eviscerates TikTok for failing to meet UMG’s royalty terms. The statement is posted on the final day of an existing royalty contract between the two giants. Continue Reading
What’s the internet worth? Consumers say $38,000 a year. And they like ads. (IAB)
Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading
A year of podcast metrics: Triton Digital annual report
The report’s mission is to “cover trends in podcast listening and the devices and platforms that listeners use.” The sources of its information include a 12,000-subject survey conducted with Signal Hill Insights. Podcast reach continues to grow, but that is only an introductory set of metrics in this deep, granular work, which is a combination of surveys conducted with Signal Hill Insights, and Triton’s ongoing Podcast Metrics ranking. Click for high points and graphs, and the download link. Continue Reading