In the latest edition of Borrell Associates Chart of the Week, we notice with interest advertiser interest, and usage, of different media categories. Twenty of those categories are gauged according to a level of interest and use by local media advertisers. Click for observations. Continue Reading
The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay. Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading
The cleverly named Pionaire, a full-service network for podcasts and podcast talent, has signed Acast to handle Pionaire’s ad sales, hosting, and distribution. Pionaire’s best known podcast is The Bert Show, called “a pillar of the audio industry.” It started two decades ago as a radio show. Continue Reading
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
A newly announced change which will move stewardship of This American Life ad sales from The New York Times to National Public Media (NPM). Click for audience metrics, show rankings, and other details. Continue Reading
Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading