Westwood One has released the latest in its Audioscape series, posted by Brittany Faison to the Westwood One blog. The data are taken from Edison Research, and the focus of this release is squarely on podcasting. For years, Westwood One has been the most forthcoming distributor of metrics from Edison’s proprietary subscription product, Share of Ear, and that’s where this info comes from. Click through for key points and graphics. Continue Reading →
In what Rob Greenlee termed a “changing of the guard,” both he (as Chair) and Kerri Hoffman (as Secretary) are shifting out of their roles in the Board of Governors at The Podcast Academy. Greenlee told RAIN, “The leadership change in the Board of Governors was planned and is happening per our organization’s Bylaws.” Click through for more info about new Board officers and members. Continue Reading →
This morning AdsWizz unleashed its Podcast Trends Report 2020, a combined metrics-plus-survey piece of work that seeks to illuminate how podcast industry metrics are trending, and what podcasters and agency buyers think of it all. Click through for a raft of metrics, and the free download link. Continue Reading →
The Salem Media Group, a media holding company comprising radio, book publishing, and digital media, has announced the start of a new podcast network. The focus will be conservative content across its definitional “Christian and conservative media landscape.” Continue Reading →
RedFM is the largest private broadcast group in India. Triton Digital announces today that RedFM has selected Triton’s suite of podcast delivery and monetization for the group’s podcasts. The podcast network is called Red Podcasts, and we see a robust portfolio of 31 shows. Continue Reading →
There are many ways to measure a hit podcast. Audience reach. Downloads. Number of reviews. Star rating. Another is to observe how persistent the back catalog is in charts. We looked at Apple’s top-200 Episodes chart in the U.S., in the Comedy category — with a goal of discovering which shows hold the most chart placements. Click through for the results. Continue Reading →
Guest columnist Eric Nuzum offers an insightful analysis and prediction. In this view, 2020 was better than you might think, and the future could be more challenging than you assume. This is a must-read piece. Continue Reading →
The deal is not yet closed, but the agreement is. As rumored, Amazon will acquire Wondery, the last of the major creative networks in podcasting’s resurgent era to lose indie status. Amazon positions the company as joining Amazon Music, where Amazon’s podcast directory lives, but we see a future in Audible Originals for wondery’s creative production. Founder/CEO Hernan Lopez will step down to manage his new foundation; COO Jen Sargent will take over. Click through for quotes and context. Continue Reading →
by Matt Deegan
In his inaugural guest column in RAIN, Folder Media’s Matt Deegan describes the challenges, opportunities, and potential futures of audio in four categories: Heritage broadcast radio, digital linear channels, music services, and podcasts. It’s a terrific analysis and outlook for the upcoming new year. Continue Reading →
Talk about diversifying. In the most startling rumor of a streaming music acquisition, merchant payment enabler Square is reportedly considering an acquisition of HiRez, musician-owned Tidal. This Rumor Fact(ory) is based on the usual “unnamed sources” who spoke with Bloomberg. Click through for more context on Dorsey and Tidal. Continue Reading →
Podcast advertising intelligence company Magellan AI released its “Spenders, Movers & Shakers” list for November. Bank of America and McDonald’s take the #1 and #2 spots for increased podcast ad spending. Bank of America jumped from $128,000 in October to 1.9-million in November. Mcdonald’s jumped from $174,000 to $1.7-million. Click through for context and the full list. Continue Reading →
CLICK ON BANNER TO REGISTER! RAIN PODCAST BUSINESS SUMMIT 2021 PRESENTING PARTNERS iHeartRadio | Stitcher | Triton Digital FOUNDING PARTNER NPR National Public Radio This major annual RAIN PODCAST BUSINESS SUMMIT goes virtual as a first quarter 2021 schedule opener,…
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