RAIN Notes: Monday April 19
Jottings of note:
— Social Finance to Social Audio (Audible)
— QR Resurgence (Podnews)
— Icy Warning (eMarketer)
— Diversity Hire (PRX)
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Rephonic’s Podcast Audience Graph maps podcast listener relationships in beautiful interactive screens
Podcast database company Rephonic has launched the Podcast Audience Graph which is both fun to use and a smart discovery mechniasm. Click through for a link and graphics. Continue Reading
Brian Sherman: The Case for Dynamic Advertising in an Uncertain World
In his inaugural RAIN News column, A Million Ads VP Brian Sherman explains “dynamic creative” in digital audio advertising, and how it can help marketers during the Covid era. A Johnson & Johnson campaign serves as a case study. Continue Reading
By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers
Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading
Spotify launches new podcast charts website; initiates an episode list
Spotify is putting its podcasting initiative more in the public eye with the launch of top-100 charts on a public website. Interestingly, Spotify has developed a Top Episodes chart for the USA. We poked around the new product, and reached out to Chartable CEO Dave Zohrob for his view. Continue Reading
RAIN Notes: Thursday April 15
Jottings of note:
— Seriously (Podcasting Seriously Award Fund)
— A Squad (She Podcasts)
— A Startup Guide (NPR)
Audioboom Q1: “A breakthrough” with double-digit revenue gains, quarterly profit, $41 CPMs, more
Publicly traded Audioboom (London Stock Exchange) released its Q1 results. CEO Stuart Last called it “a breakthrough period for Audioboom.” The company’s quarterly releases are especially notable as Audioboom is the only publicly traded major pure podcast publisher; the results offer a glimpse into podcasting economics. Continue Reading
Spotify launches Car Thing: voice controlled, knob-assisted, dashboard-placed, outright challenge to radio and the commute
The rumored in-car listening device from Spotify, playfully called Car Thing, has arrived. The voice-controlled, knob-adjusting device is flagrantly designed to push aside both the car radio, the in-car smartphone, and in-dash systems … for Premium subscribers, at least, who get the device free during an introductory period. Click for pics and more.
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Evergreen Podcasts launches spring season with four new shows
Evergreen Podcasts announces new-to-the-network podcasts, with titles that might be familiar. Topicality ranges from pop culture to gambling, nostalgia to new books. Click for descriptions. Continue Reading
Veritone / Audacy relationship extended for use of Veritone Discovery AI
Veritone sent around a notice that Audacy (formerly Entercom) has extended its agreement to use Veritone’s artificial intelligence. The news focuses on Veritone Discovery, an AI-powered content search and analysis application. Click for details. Continue Reading
Triton Digital / Omny will handle podcast strategy for Stingray
Montreal-based global media/entertainment company Stingray has chosen Triton Digital’s Omny Studio unit to create, publish, and promote Stingray podcasts. Stingray is a giant music, media, and technology firm with offices around the world. Continue Reading
AudioUK forms business affairs service to members, benefitting podcast and radio
Trade group AudioUK has announced the formation of a business affairs service for the media, entertainment and creative industries, especially the UK podcast and radio production markets. The new services are created in collaboration with Mint & Co. Continue Reading