“Audio is the most powerful way of communicating”: Notes from Veritonic Audio Intelligence Summit

RAIN News dropped in for the Veritonic Audio Intelligence Summit in Manhattan yesterday. In the “Second Story” space of the Kimpton Hotel Eventi, a Covid-vaxxed and tested audience of audio industry professionals gathered to attend a series of presentations which evangelized and explained how audio branding is made and tested, and how it can define brand identity. A key presentation was about sonic diversity. Then there was Tostitos. Continue Reading

SXM Media #1 in Edison’s Top Podcast Networks list

Preeminent consumer research company in audio, Edison Research, released a Top Podcast Networks by Audience Reach list. SXM Media takes the #1 spot. This list differs from some other network rankers, because it gets its findings from consumer surveys of active podcast listeners, not from technology measurement of the measuring company’s clients. Continue Reading

James Cridland’s International Radio Trends: Emergency broadcasting, radio’s market share, and the launch of Alfred

by James Cridland

James maintains his column schedule even as his home town of Brisbane (Australia) is flooded with nonstop rain. He tuned into radio during this time of weather emergency, and has things to say about public network ABC — “a good calming listen” (especially as the studio had to be evacuated). Then, his traditional linkfest, including a graph showing U.S. radio ad revenue market share. Continue Reading

Hot Pod Summit brings podcasters and businesses together in Brooklyn

RAIN News attended the Hot Pod Summit at the Wythe Hotel in Brooklyn yesterday, a Covid-vaccinated gathering which, to some attendees we spoke to, signaled a hopeful return to in-person business gatherings. In a charming urban-rustic setting at the Wythe, an estimated 200 attendees mostly represented the creative community of podcasting. At the same time we saw many industry pros from the network and technology sides. Click through for details. Continue Reading