Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading
Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading
Rights management and revenue distribution company BMI has released its annual report (HERE). While the public document does not contain a detailed financial breakout, some success metrics are described by President and CEO Michael O’Neill. BMI is a PRO (Performance… Continue Reading
— Easily Digested (Westwood One)
— Super-serving The Underserved (Steve Pratt)
— Investments Needed (E.B. Moss)
Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading
— Royalty Complexity (Will Page)
— The Winner Will Be… (Radiocentre)
— Radio Metrics On Social (Jacobs Media)
Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading
In a public memo to its Artificial Intelligence customers, Google Cloud promises to take responsibility for legal challenges arising from using Duet AI, one of the company’s AI engines. The memo was posted by two Google Cloud executives. Read for a deeper explanation. Continue Reading
— Corpus Electrica (Manoush Zomorodi)
— The Apple Influence (Ross Adams)
— Transition (Eric John)