Jottings of note:
Easily Digested
The Westwood One Blog, PIerre Bouvard promotes a Signal Hill Insights piece of research — it’s a brand tracking study comparing AM/FM radio advertising to TV advertising. The product in play was a digestion ailment medication, and the study showed that AM/FM outperformed TV marketing. AM/FM radio marketing is increasingly used by leading pharma companies specified in the study. And radio is hugely benefitting: AM/FM is the leading marketing vertical for multiple pharma brands for the second consecutive year. Details HERE.
Super-serving The Underserved
Steve Pratt, Founder of The Creativity Business, interviews Tom Webster (Partner, Sounds Profitable), for Steve’s newsletter. Webster evangelizes small numbers (e.g. of listeners) and values what they convey. “I love the small numbers. I look at them all the time. I look at the things that are at the bottom with 3% and 4%. And I start to ask myself, who are those people? It’s an opportunity to “super-serve the under-served […] you’re the big fish in z small pond.” There’s much more of Webster-wisdom in this generous column, including effective content culling, best data-picturing tools, and going beyond typical linear storytelling. READ
Investments Needed
On her Insider Interviews podcast/video show, E.B. Moss hosts Lou Paskalis, CEO and Founder of AJL Advisory and strategic advisor to Ad Fontes Media. Paskalis — who has written articles for AdAge and Fast Company, talks about supporting quality journalism through brands investing in the news media. LISTEN or WATCH.
October 18, 2023
