Nielsen Total Audience Report contrasts radio and TV for news consumption
Nielsen’s Total Audience Report for Q4 2016 placed a focus on news. The results showed how much of a role radio plays in news consumption for U.S. adults. The weekly gross amount news consumption on radio in PPM markets rose from 10.5 billion minutes in 2015 to 11.5 billion minutes in 2016. However, radio did top the share of weekly listening in 2016 among U.S. adults. Continue Reading
