James Cridland’s Future of Radio: German multi-platform radio, and linking to podcasts with least friction

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: International news and insights from Germany and Canada. Podcast linking best practices, and calls for a UK podcast chart. Continue Reading

IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading