Instreamatic reaches agreement with Pandora to test smart voice interaction with audio ads

Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading

BBC annual plan: More local creative, more from BBC Sounds

The BBC’s annual plan for 2019-2020 demonstrates a continued focus on local culture and creativity while embracing the ongoing digital shifts in the entertainment world. The UK broadcaster cited the popularity of audio and video streaming platforms, including Apple’s very recent announcements about television, and laid out how it plans to stay relevant in the competitive market for eyes and ears. Continue Reading