SoundCloud announced that it has acquired Repost Network, a rights management and distribution company. The deal will allow SoundCloud to fold Repost features into its own offerings. Those features cover streaming distribution, analytics dashboards, and content protection. Details of the acquisition were not disclosed, but SoundCloud said it expects the purchase to close in the coming weeks.
“There are more than 20 million audio creators on SoundCloud, and we know building audiences and earning income from streaming are critical to them. SoundCloud’s focus is to build more tools and services to solve those needs. We’ve built the foundation with our SoundCloud Premier program and our recently launched distribution product, and today we are taking another step forward,” SoundCloud Chief Operating Officer Michael Weissman said. “The acquisition of Repost Network will meaningfully move SoundCloud forward as we build the most comprehensive set of tools to help creators build their careers. We welcome the Repost Network team to SoundCloud and are excited about what we will build together.”
“Repost Network has been working with SoundCloud since the early days of its monetization initiative, and we are ecstatic to join the world’s largest audio creator community,” said Jeff Ponchick, co-founder and CEO of Repost Network. “Our mission is to help artists make a living through their audiences online, and by joining the SoundCloud family we can help even more emerging artists take the next step in their career, earn more revenue and be heard by more fans.”