RAIN Notes: Friday, October 22
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Targetspot accelerates North American expansion
Digital audio solutions company Targetspot, a division of AudioValley, is enhancing its North American presence as it does business with new N.A. partners. Click through to track several executive movements, some of them crossing the ocean. Continue Reading
Cirrus Streaming introduces complete podcasting toolkit; special features for broadcasters
Cirrus Streaming, which provides many kinds of enterprise streaming services from cloud streaming to Alexa service, has built and released a comprehensive podcasting solution. The single-dashboard solution suite includes hosting, editing, monetization, and distribution. There are special instant-podcast tools for broadcasters.
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Spotify opens the door to (exclusive) video podcasting
Spotify is expanding its podcast feature set while reinforcing its walled-garden experiments in podcasting. The latest: Video podcasting. “Soon, Spotify users will see a lot more video podcasts on the platform,” the company says as it rolls out the capability.… Continue Reading
NZME leverages iHeartRadio franchise to dominate Triton’s new NZ Podcast Ranker
Triton Digital has added New Zealand to its region-specific portfolio of measurement trackers for podcasting. The inaugural edition covers September audiences and downloads in NZ. One native network dominates, while seven other international podcast groups also register. Continue Reading
RAIN Notes: Thursday, October 21
Jottings of Note
— Patience and Perseverance (Dave Zohrob)
— Deep Podreads (The Podcast Reader)
— Marbylous Deal (Marbyl)
— Elevated (Scott Porretti)
Chartable’s new Sales Sheets profile a podcast’s audience for ad buyers
Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers — these metrics include size of audience, demographics, listening persistence, and more. Click through for an example link of The Jordan Harbinger Show. Continue Reading
Three new advertisers crack Magellan Top 15; eight are six-month repeaters
In Magellan AI’s latest monthly report of top podcast advertisers, tracking Septemberactivity, we see many of the same brands that have populated the Top 15 Spenders list for six months. There are only three new ones amid lots of repeaters. Click for details and charts. Continue Reading
Eric Nuzum: Five Pieces of Advice for Those Interested in Podcasting
Guest columnist Eric Nuzum offers an explanatory bullet list of key lessons for beginner (and experienced) podcasters. This is a transcript of his recent Radiodays Europe address in Lisbon. Function over format! (And much more in this important read.) Continue Reading
DAX: How Audio Will Continue to Drive Business Outcomes
This guest article by Les Hollander, CEO of Global-owned DAX, discusses the potential incoming era in which cookies aren’t king. Doom or opportunity? It’s not the first time the digital audio business has been challenged. Hollander explains three key learning points. Continue Reading
Audacy acquires a portion of WideOrbit for streaming audio tech
Audacy, the largest commercial radio group in the U.S. and a major podcast network, has acquired WO Streaming — the digital audio streaming technology of media tech solutions company WideOrbit. This action probably (but without confirmation at this time) explains the $45-million mystery investment announced last week by Audacy. Click through for details and history. Continue Reading
Megaphone expands to four European countries
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading