RAIN Notes: Friday, January 14
Jottings of Note, smart speaker edition
— BIG Award (Black Information NEtwork)
— No Pete Rose (Podcast Hall of Fame)
— Undead (Echoverse)
Search Results for: https
CBC winter podcast lineup: Paradise, dating stories, and more
CBC, Canada’s public broadcasting company, has announced a winter podcast season. Click through for titles, descriptions, links, and a link to the entire CBC podcast portfolio. Continue Reading
RAIN Notes: Thursday, January 13
Jottings of Note, smart speaker edition
— Emphasis on Building (iHeartMedia)
— ReminiSNL (Cadence13)
— A Back Catalog for the Ages (The Kitchen Sisters)
Jeff Vidler: How Can the Podcast Industry Best Manage the Ad Revenue Boom?
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
iHeartMedia plants a stake in the meta era with VR and tokenization plans
In what Chairman/CEO Bob Pittman calls “a unique opportunity,” and Digital Audio Group CEO Conal Byrne calls “the incredible potential of web3,” iHeartMedia announced its intention to develop “meta” experiences on the Roblox platform. There is an emphasis on tokenized communities — click through for more on that. Continue Reading
RAIN Notes: Wednesday, January 12
Jottings of Note, smart speaker edition
— AI in NYC (veritonic)
— Dewing It (AdLarge)
— Owning the Fail (DAX)
— Turning the Wheel (Larry Linietsky)
National Aircheck adds granular podcast search to its radio/audio monitoring service
Audio monitoring and verification service National Aircheck has evolved its traditionally radio-oriented technology, adding podcasts to its existing capability of searching tens of thousands of radio stations. Interesting customizations are available. Also, the website is new. Continue Reading
Spotify unplugs in-house podcast studio in wake of Pod City opening in L.A.
In a widely cited article, The Verge reported that Spotify shut down its in-house founding podcast studio, internally called Studio 4 and publicly named Spotify Studios. While there is no reported connection, we observe that ending Studio 4 comes less than a month folloing the opening of Pod City, Spotify’s plush and elaborate podcast production facility in downtown L.A. Continue Reading
Acast highlights podcasters’ first recorded words in new marketing campaign
Podcast platform Acast is launching an interesting new ad campaign for its services, and is keying it to “First Words” — the literal first words uttered on some of the biggest shows in its network of 35,000 podcasts. Also featured — video interviews with well known podcasters, challenging them to recall their first words. Continue Reading
PRX gets distro/sponsorship agreements with Magnificent Noise, WaitWhat, and Skeptoid Media
PRX has evidently been busy making deals, and today released three of them. The public media organization is partnering with Magnificent Noise, WaitWhat, and Skeptoid Media to distribute selected podcasts, and provide sponsorship and promotional support. Click for details. Continue Reading
RAIN Notes: Tuesday, January 11
Jottings of Note, smart speaker edition
— iHeartSafety (iHeartRadio)
— Peer Power (Sports Podcast Awards)
— Takin’ the Lead (Somethin’ Else)
AdLarge joins with G Networks for “ad sales powerhouse”
AdLarge is announcing today an audio ad sales partnership with G Networks, a content, marketing, and sales company. In the arrangement, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer its programming and services through their existing affiliations team to radio stations across the U.S. Continue Reading