We learn today that Triton Digital’s monthly Australian Podcast Ranker is on solid footing for the next couple of years, at least. The report’s sponsor — Commercial Radio Australia (CRA) — has renewed its support through March 2024.
The ranker was introduced in October, 2019. At that time seven podcast publishers were represented; today that number is 18. That growth is matched by increasing monthly podcast downloads documented in the report, from 10-million to 62-million.
The latest report is freely available HERE.
CRA CEO Joan Warner said: “The Australian Podcast Ranker has become an established part of a thriving podcast industry in Australia in a short space of time. It was developed to bring greater transparency to podcast performance and consumption and has been successful in drawing attention to the sizeable audiences of many rising stars in podcasting. We’re pleased to continue the work with Triton Digital to support all participating creators, publishers and advertisers.”
Triton Digital CEO John Rosso said: “CRA has taken a leadership role in growing the podcast business in Australia by insisting on high-quality measurement. We are gratified that they have, once again, selected Triton Digital to provide accurate, validated, and reliable third-party measurement of this fast-moving segment of the Australian media marketplace.”
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