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Friday, February 19 Acast acquires RadioPublic, a pairing of values and innovation Posted on February 19, 2021 by Brad Hill Acast, the international podcast hosting platform and advertising marketplace, has acquired RadioPublic, the podcast network and tech innovator founded in 2016. It’s a… Continue Reading →

Monday, February 8   President Biden’s not-podcast, not-radio weekly address Posted on February 8, 2021 by Brad Hill Following a tradition of weekly radio addresses started by Franklin D. Roosevelt, revivied by Reagan, and carried forward in different forms by other chief executives,… Continue Reading →

Acast grows programmatic sales revenue 215% in 2020, expects 10% of revenue in 2021

Posted on by Brad Hill

Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
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Jeff Umbro: SiriusXM, Spotify, Amazon, and the New York Times Announce Earnings

Posted on by Jeff Umbro

by Jeff Umbro

In this week’s column, The Podglomerate CEO Jeff Umbro rounds up recent earnings reports from Spotify, SiriusXM, The New York Times, and Amazon. (With stock charts.) A nice grab-bag of industry updates rounds out the issue. Oh, also a podcast recommendation. Continue Reading →

RAIN Notes: Thursday Feb. 4

Posted on by Brad Hill

Jottings of note:

AIMP webinar today
Today at 5:30 ET: A webinar from AIMP — “TikTok to Record Deal: The Transition From Viral Fame to Recording Artist.” Register HERE.

Amazon podcasts >> Canada
Amazon launches podcasts to Canadian users of Amazon Music. Amazon launched podcasts in the UlSl in September. Read the RAIN review HERE.

Bill Clinton, podcaster
Bill Clinton is started a podcast for iHeartRadio called Why Am I Telling You This? With Bill Clinton.  The ex-President will chat with celebrities from many fields. The first guest is Wynton Marsalis. LISTEN HERE.

— Wednesday, February 4 Continue Reading →

Thursday, March 4   Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range. Posted on March 4, 2021 by Brad Hill Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit… Continue Reading →

Podtrac Top Podcast Publishers for January, plus RAIN remix

Posted on by Brad Hill

Podtrac has released the January edition of the measurement company’s Top Podcast Publishers ranker. (See graphic below.) As always in this ranking, iHeartRadio (#1) and NPR (#2) reside at the top. We take an interest in remixing this ranker with an eye to the number of active shows for each publisher. The result reorders the list according to the average number of downloads per show, and average number of listeners per show. Click through for the original Podtrac table, and the RAIN remixes.
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Podsights measures CPMs, conversion rates, and brand lift in latest Benchmark Report

Posted on by Brad Hill

Podsights released an update to its Podsights Benchmark Report series, this one analyzing data collected in Q1 through Q4 of 2020. During that span the report collected 2.5-billion impressions across 1,274 campaigns bought by 421 brands at a total cost of $65-million. Click through for details, graphs, and a link to freely download this dense and informative report. Continue Reading →