Audioboom snags two hit podcasts
Global podcast company Audioboom has signed two hit shows: Interview podcast The Way I Heard It with Mike Rowe and true-crime show RedHanded. Continue Reading
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James Cridland’s International Radio Trends: Stories of goodbyes, radio in Afghanistan, and that’s a good question
by James Cridland
James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Classy radio exits. Reporting of inept radio. Praise for Pierre Bouvard’s data-based advice. And more. Continue Reading
Podcast streams +61%; listeners +40%; TED big winner (Deezer metrics)
Global audio streaming service Deezer celebrated International Podcast Day with a metrics release revealing the rise in podcast listening and top shows. Click for details and an infographic. Continue Reading
Wondery+ top Apple sub; NYT top free channel; Luminary surprises
Presumably (but not explicitly) in honor of International Podcast Day, Apple released two podcast charts: Top Subscriptions, and Top Free Channels. This is the first ranking released by the company since those two programs started three months ago. Click for the details. Continue Reading
Acast “Made of Podcasts” campaign promotes shows across the platform
As an International Podcast Day commemoration, Acast devised a promotional campaign meant to celebrate podcasting, and selected podcasters. It uses dynamic insertion to place messages from leading creators across the network. Continue Reading
RAIN Notes: Friday, September 24
Jottings of Note
— 51st State? (Audacy)
— Music data (DDEX)
— Bond … Pod Bond. (Podcast Radio)
Tech and Kids/Family podcasts bookend men/women gender listening divide
In the recently released Podcasting Today 2021 report from Nielsen, we see an interesting gender breakdown of podcast listening — no doubt useful for podcast advertisers to be aware of. We also look at income and age breakdowns. Click through for details and visuals. Continue Reading
An investment gap: Brand advertising misses the mark — audio.
A newly released study from marketing/strategy firm WARC tells a story of missed opportunity on the buy side, and missing revenue on the sell side of audio. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. The research identifies audio buyer types, and evangelizes the values of audio marketing. Continue Reading
James Cridland’s International Radio Trends: Podcast-first radio
by James Cridland
James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: An online radio station that repurposes as a podcast. As always a raft of links to interesting audio stories around the world, and after reading a podcast show script James concludes: “Anyone who writes in all-capitals in 2021 is a masochist.” Continue Reading
Cumulus partners with Rolling Stone for TikTok roundup podcast
Cumulus Media is announcing a new partnership with Rolling Stone to produce Don’t Let This Flop, a weekly roundup of highlight content, memes, and trends on TikTok. Hosted by two Rolling Stone writers.
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New advertisers crack Magellan Top 15; nine are five-month repeaters
In Magellan AI’s latest monthly report of top podcast advertisers, tracking August activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. There are only two new ones amid lots of repeaters. Click for details and charts. Continue Reading
Apple doubles down on podcast recommendations with two new features
Apple has introduced two new sharing and personalization features for its podcast listening platform. Both target personalized discovery. Users can share recommendations, and the platform also can deliver personalized suggestions that go across podcast categories. Continue Reading