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Acast “Made of Podcasts” campaign promotes shows across the platform

As an International Podcast Day commemoration, Acast devised a promotional campaign meant to celebrate podcasting, and selected podcasters.

The “Made of Podcasts” campaign features messages from some of Acast’s most well-known podcasters around the world, dynamically inserted across its catalogue of more than 30K shows. Listeners to target shows will hear messages from some of Acast’s most well-known podcasters around the world.

The campaign is meant to celebrate creators who help drive 300-million listens per month around the world in Acast’s network. It also introduces listeners to shows they might not have heard.

Podcasts taking part in the campaign include The Worst Idea Of All Time, The Young Turks, Creepy, TransLash, Distraction Pieces Podcast, and others.

Acast’s VP Marketing Communications & Brand, Lizzy Pollott, said: “We’re proud that Acast is home to podcasts of all shapes and sizes, all around the world. We wanted to take a moment to celebrate them and their work — and what better time than International Podcast Day?

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Brad Hill

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