Brief news items and worthy reads from around the web: Behind Spotify’s algorithms; music royalties cheat sheet; Internet radio company Reciva snapped up Continue Reading
In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading
adStream is a journal of ad-stalking and interesting commercial sightings in online audio services. In Pandora, Promoted Stations are sponsored playlists branded by advertisers, and co-created with Pandora’s curation experts. The program launched in May with several advertising partners, but the sponsored stations are difficult to find. We found one. Continue Reading
Pandora’s workmanlike earnings call conveyed the impression of offhand dominance in the field, but after-hours investors sent the stock careening down a steep slope, off 12% in early evening trading.
The company met financial expectations, but lowered guidance for the current quarter (Jul – Sep). Perhaps more influential to trigger-happy investors were the audience metrics, which showed no audience growth. There was expansion of listening hours, however, emphasized by CEO Brian McAndrews as the more important key in the revenue equation. Continue Reading
Townsquare Media launched as a public company today, pricing its offering at $11. (NYSE ticker: TSQ) Townsquare is the 3rd-largest radio-station holding company in the U.S., with 312 local stations. An eager digital adopter, Townsquare maintains 325 local websites, and has grown its webcast listenership 43% in the past year. Continue Reading
Pandora announced that Lars Murray will serve as its new vice president of industry relations. Murray joins the company from Columbia Records, where he was vice president of digital media. Continue Reading
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Continue Reading
Brief news items and worthy reads from around the web: Yahoo! Live update; Kindle Unlimited and its implications for content subscriptions across media types; what do people really care about in connected cars? Continue Reading
In a video (click through to watch) of an interview at the Brainstorm Tech conference hosted by Fortune, Spotify CEO Daniel Ek covered a lot of ground, In particular, he downplayed the possibility of Spotify spinning out a much-rumored IPO, with an offhand criticism of life as a public company. Continue Reading
Record sales are a troubling metric for many artists in this increasingly digital world. One approach that’s gaining some traction among musicians is to release albums not just in physical formats or on music-purchasing sites, but as apps for mobile devices. Sir Paul McCartney is the latest to try his hand at the app approach. Continue Reading
Pandora announced that it now has 2 million registered listeners in Australia and New Zealand. The streaming radio service launched there in December 2012, its first non-U.S. rollout. To celebrate the milestone, Pandora created an infographic with some facts and figures about its presence in the region. Continue Reading