DAAST specification for audio ad serving now in adoption phase

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading

Apple CarPlay to roll out in 40 car models this year; FM up to automaker

At it’s Spring Forward event, Apple announced that its connected car solution will appear in more than 40 new car models this year. The CarPlay software turns over a vehicle’s digital dashboard to a simplified version of iOS 8 so that the driver can use voice or touch controls to access navigation, phone calls and messages, and music while on the road. Continue Reading

Pandora non-commits to possible on-demand service

There’s plenty of swirl today about Pandora’s remarks at the company’s Investor Day event last week, during which CFO Mike Herring tantalizingly implied that Pandora might some day create an on-demand music service like Spotify. Click through for his remarks, and the context around the discussion. Chief Strategy Officer Sara Clemens had things to say, too. Continue Reading