Beats Music updates: Taking to the air with Southwest, Trent Reznor still on board

Forget connected cars, Apple is now taking Beats Music to a connected airplane. The tech company announced a partnership with Southwest Airlines to make a library of hundreds of playlists available for free on WiFi-enabled aircraft. Also in Beats Music news, Trent Reznor discussed the streaming service in an interview with Billboard. Continue Reading

Radionomy partners with Nobex for 650 free station apps

Radionomy announced that it will work with Nobex to create mobile apps for its most popular stations. Through the partnership, 650 of the online radio platform’s stations will receive free apps that will be made available on both the Apple App Store and on Android’s Google Play. Radionomy has made headlines several times this year for its partnerships that furthered the resources available to people who create stations under its banner. Continue Reading

Advertising Doesn’t Need to Fight the Machines

Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy. Guest column by Bret Kinsella of XAPPmedia. Continue Reading

WideOrbit announces Brian Burdick as new EVP of digital and programmatic

Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading

Triton Digital announces first-mover compliance with DAAST audio ad standard

Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading

App Annie unveils new Index for Music

App Annie has launched a new Index for Music that tracks statistics for musical mobile software. The index combines data from both the iOS App Store and the Android Google Play marketplace for a look at the programs that are most downloaded and generate the most revenue across four subcategories: music listening, music creation, artists and information, and other. Continue Reading