Rumor Fact(ory): First leaks about Apple’s new Beats

Yesterday, Apple news site 9to5mac.com reported that it had received inside information about what the company’s new Beats Music-inspired streaming service will look like. Of course, the author gave no names or explanations of how and where he obtained the intel, so we’re taking it with a grain of salt for the time being. But here’s what we learned. Continue Reading

Forget Serial. Invisibilia is the new poster child, as the tide rises for podcasting

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

The podcast hit Serial was classified as a podcast blockbuster when it attracted five-million accesses (downloads or streams) on iTunes. This week NPR reports that Invisibilia, a show about unseen forces shaping the lives of individuals, has gotten 10-million listens. A new plateau of podcast audience reach helps the whole genre of on-demand audio. Continue Reading

Beware of Music in Your Podcasts – SoundExchange, ASCAP, BMI and SESAC Don’t Give You the Rights You Need

by David Oxenford

The overwhelming majority of podcasts are spoken-word programs, and it has been that way the category started. Why? Broadcast law attorney and guest columnist David Oxenford explains the legal reasons. Continue Reading

iHeartMedia announces SoundBoard, a creative studio for brand marketing

Seeking to offer brand marketers deeper and more original integration into its vast range of distribution assets, iHeartMedia has built and launched iHeartMedia SoundBoard, a creative entertainment studio that promises to develop innovative ad campaigns.

We spoke with Gayle Troberman, Chief Marketing Officer for iHeartMedia. Continue Reading