Podcast analytics and audience insights platform CoHost is announcing a new slate of demographics that includes listener interests, hobbies, and social media habits (and pets!) in addition to standard age/gender/income identifiers. Click for details. Continue Reading
Spotify has built a new piece of linkage between the streaming giant’s platform and Patreon, where many subscription podcasts are managed. The new connectivity allows Patreon subscribers to access their paid-for podcasts within the Spotify app. Continue Reading
Media behemoth Audacy is splashing results of new survey work which explores cross-platform listening. Called The Rise of the Cross-Platform Listener, it drills into the “AudioX listener” concept which Audacy explored in the company’s meaty State of Audio report last summer. Click for details, findings, and links. Continue Reading
iHeartMedia’s Q2 earnings report, rich with metrics and charts, describes a giant audio company whose growth is focused on the digital side, with consolidated financials slipping a bit year-over-year. Click for lots of detail and graphic charts. Continue Reading
It took more than two years: Webcasting music royalties are finalized for the 2021-2025 period. David Oxenford’s Broadcast Law Blog. The every-five-year royalty setting process has been controversial in the past, and is always a battle of music owners vs. the streaming platforms which license music. Click for the details, and a link to David Oxenford’s full coverage. Continue Reading
In the Top Podcast Publishers ranking in July from Podtrac, we are told that the unique monthly audience (UMA) increased for two of the top 20 publishers, month-over-month. Meanwhile the average monthly audience for the entire cohort was down by nine percent. Leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
— Definitions (Jonas Woost)
— Intentional Boredom (iHeartPodcsts)
— Perspectives (The Podglomerate)
by Steve Goldstein
In his latest guest column, Steve Goldstein offers a litany of podcast listening apps which launched with hope and fanfare, but underperformed their expectations. It’s an interesting trip through time. Continue Reading
In the recent Q2 earnings call from Sirius XM, we heard a measured bullishness about the audio giant’s podcast business, including a key bragging point of interest: CEO Jennifer Witz noted that the first half of 2023 booked over 2,600 podcast campaigns across more than 100 Fortune 500 brands. Click for lots more detail. Continue Reading
Global podcast powerhouse Acast released its Q2 earnings today. In the official release and presentation highlights we see top-line growth leading to negative operating margins. Below are details around the highlights and the total operating loss for the quarter: Net… Continue Reading