Edison Research released its quarterly survey of the top 50 podcasts in the U.S., based on reach. When we look back at previous reports over two years, we see an unshakeable grip on the top three slots in this ranker.… Continue Reading
In the Q2 RAJAR report of radio engagement in the UK, we learn that 88% of the population tunes in to radio at least weekly. This compares to a 92% of weekly American engagement with radio (per Nielsen). Click for six other key points. Continue Reading
In an eye-opening double acquisition, scripted podcast company Realm has acquired kids podcast network Pinna and podcast-plus-representation company Lipstick & Vinyl. In this grab, Realm instantly expands into unscripted shows with both companies, and gains more in-house podcast ad representation. Continue Reading
— Audience Intel (Signal Hill Insights)
— Amplification (Quill)
— New Phase (Pat Paxton)
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. (See the data HERE.) As was the case last month July’s new podcast launches dropped, to 9,564 new shows from the previous month (13,655), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
The average cost per thousand (CPM) for podcast ads moved downward in July, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.23, lowering from the June average of $23.06. Click through for the long trend chart. Continue Reading
Leading ad agency dentsu partnered with Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media to measure consumer attention in audio advertising. The takeaway headline is that audio advertising drives “significant attention” compared to other ad platforms. Click for details and context. Continue Reading
Music licensing service Songtradr has made a deal with streaming game platforms Twitch, bringing in-game licensed music to players. Songtradr offers a catalog of 80,000 pre-cleared songs for use in various social media platforms and digital advertising.
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In today’s edition of Fred Jacobs daily column (HERE), we learn a research metric which conveys the apprehension of on-air radio professionals facing the advancing wave of synthetic voices driven by AI. Continue Reading