Music licensing service Songtradr has made a deal with streaming game platforms Twitch, bringing in-game licensed music to players.
Songtradr offers a catalog of 80,000 pre-cleared songs for use in various social media platforms and digital advertising.
This is not Twitch’s first music deal; the game site claims relationships with Chillhop Music, NCS, Outertone (by RouteNote), StreamBeats, and others.
Pretzel is a 2021 Songtradr acquisition. It operates as a stand-alone music repository for creators. It also can be used as a stand-alone listening platform, and offers over 60 genre-defined stations.