CoHost/Quill launches Advanced Audio Demographics, adding interests, hobbies, social habits

Podcast analytics and audience insights platform CoHost is announcing a new slate of demographics that includes listener interests, hobbies, and social media habits in addition to standard age/gender/income identifiers.

We are told that Advanced Audience Demographics is divided into two main dashboards:

  • Audience Overview: The Audience Overview section provides a custom listener persona that includes your audience’s gender and age chart, household income, family, and pets.
  • Interests & Habits: The Interests & Habits section provides details about listeners’ most used social media channels, how they use these channels, their general and sub-interests, and their lifestyles.

(Editorial note: We love the addition of “pets.”)

“Understanding your audience is crucial in delivering content that engages, excites, and informs.” observed  With Advanced Audience Demographics, we’re giving brands the ability to do just that, but at a whole new level,” said Fatima Zaidi, CEO and Founder of CoHost and Quill Podcast Agency.

The launch is accompanied by a client testimonial from Liz Hames, the Director of Audience Growth at JAR Audio: “We’re really excited about CoHost’s new Advanced Audience Demographics! Our clients are hungry for this kind of insight into their audience’s demographic makeup and interests […] We’re always looking to engage listeners on a deeper level, and this is one more tool to help us do that.”

Brad Hill