Spotify-owned B2B streaming company makes big splash entering U.S. market

Today marks a big development in the B2B music space, as Soundtrack Your Brand arrives in the U.S. through a deal with McDonald’s. Soundtrack also announced that it has received a total of $20 million in funding to date. It is backed by Spotify, which also owns a third of the company, and works with businesses to set the music they want played at their stores. Continue Reading

The Download on Podcasts: Pioneers of podcast streaming are gaining traction

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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading