7digital has expanded its client roster once again. It has partnered with Musical.ly, a social music video app. The company also announced that client i.am+ is taking pre-orders for its Dial smartwatch in the UK. I.am+ is founded by hip-hop performer Will.i.am of Black Eyed Peas fame. The smartwatch comes bundled with an in-house streaming service.
“We’re delighted to be working with both clients on innovative products that take full advantage of the ways in which people around the world now consume, discover and share content online and on the move,” 7digital CEO Simon Cole said.