Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
by Steve Goldstein
In his latest guest column, Steve Goldstein takes a big view of podcasting from start to present, and he sees three evolutionary periods. Baked-in host endorsements, dynamic insertion, content experimentation, new platforms … it’s an ultra-concise history. Continue Reading
Triton Digital puts a focus on listening habits and top genres in its just-released Podcast Trends in Canada report for 2023. Click for highlights and infographics. Continue Reading
The recorded music industry reached an all-time high in total revenue for the first half of 2023 — $8.3-billion across all reported categories. Streaming accounted for $7.0-billion, 84% of the total. On average, there were 96-million music subscriptions in H1 2023. All this and more from the Recording Industry Association of America (RIAA) in its annual mid-year report. Continue Reading
Creating original music for podcasting is a heavy lift creatively and economically. Acast steps into the breach in partnership with Slip.Stream, an online database of royalty-free music. Acast research says that most listeners prefer to listen to podcasts that use music to set the tone and mood of an episode. Click for details, how it works for podcasters. Continue Reading
Project Gutenberg, whose mission is to make copyright-free books available online, has partnered with Microsoft and MIT in an AI project to narrate thousands of open-access audiobooks with synthetic voices. Continue Reading
In what it calls an industry first, PodcastOne (a subsidiary of LiveOne) announced that the company will distribute recently minted PODC stock to its show hosts, and to employees. Nearly 100 individuals will be recipients. Continue Reading
Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading
— Latino Learnings (Edison Research)
— Exposition (Laura Beil)
— Fixer-Upper (Acast)
— Economical (The Economist)
— Holistic (E.B. Moss)
— P.S. from PM (Podcast Movement)