RAIN Notes: Thursday, March 7

Jottings of note:


The Long, Lucrative Tail

John Donahue, former SVP at AdvertiseCast, has launched Amplitude Media Partners (AMP), which will specialize in generating revenue for indie podcasters and YouTube creators. It appears to be a long-tail play, whose success will depend on ammassing inventory across many creators. “As the podcast industry continues its rapid evolution, more and more networks have opted to pursue and service only a select number of elite shows,” the launch PR observes. “Those decisions – while financially beneficial to the networks themselves – have left a number of excellent podcasters without a home or an adequate sales solution.” Donahue made his personal annuncement HERE, inviting creators looking for consultation about revenue opportunities. This thing is brand new; website under construction.



In Destin, Florida, the panhandle radio station Destin FM has developed a Radio Broadcasting Club in the Destin High School, offering students an opportunity to explore how radio and broadcasting work. The program allows hands-on experience in various aspects of broadcasting, including voice talent development and journalism. Students will get live hosting opportunities at the radio station. There is also a “school to work” aspect that could funnel graduates into radio jobs. “Destin High School is extremely excited to partner with Destin FM to offer this unique opportunity for students to learn all about the world of broadcasting and digital Media,” said Donald Williams, Executive Director of Destin High School.


Back Again

Sarah van Mosel, one of the most experienced and public-facing executives in the digital audio space, and frequent RAIN Summit speaker, has joined SiriusXM as SVP of Podcast Strategy. It is a return for van Mosel, in a sense, as she was Chief Revenue Officer of Stitcher both before and after its acquisition by SiriusXM. She left that role in 2021, and passed through Realm (Strategic Advisor) and iHeartMedia (EVP and Strategic Advisor). Before that, she spent time at WNYC and Market Enginuity. She is also currently Business Mentor at NYU Steinhardt School of Culture, Education, and Human Development. “I am thrilled to welcome Sarah van Mosel back to SiriusXM,” enthused SiriusXM president Scott Greenstein. “Sarah will develop a targeted podcast acquisition strategy as well as source and attract up and coming new talent to the SiriusXM Podcast Network.”

March 7, 2024

Brad Hill