Townsquare chooses WideOrbit for network-wide webcasting

WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading

Amazon planning two music streaming services (with one at half-price)

Amazon has been showing interest in launching a standalone streaming music service for months, but according to the latest reports, the tech giant won’t be happy with just one. Amazon appears to be considering two services: one that would match the industry standard of unlimited on-demand access for $10 a month; the other would be half the price and would only work on the company’s Echo home speaker hardware. Continue Reading

The Download on Podcasts: RSS vs API — what it means and why it’s important

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How do consumers listen to podcasts? When do they start, stop, abandon, complete their shows? In particular, do they hear the ads? How is advertising effectiveness verified? When those questions can be answered, advertiser buy-in to podcasting will increase. “API Listening” is one key to the future, and an industry buzzword in the present. Continue Reading