Survey: More than 40% of smart speaker owners stream music daily

Nearly 20% of U.S. adults now own a smart speaker, according to a survey spearheaded by Voicebot, in collaboration with PullString and RAIN Agency (not the same as RAIN News). Extrapolated, the results from its survey of more than 1,000 adults indicate that about 47.3 million people own the devices. Nearly two-thirds of all households said they own just one smart speaker. Continue Reading

Triton Digital’s a2x platform adds another ad tech integration

Triton Digital has announced another integration for its a2x programmatic audio ad exchange platform. The a2x service will be integrated with Fusio by S4M, a mobile advertising technology centered on drive-to-store campaigns. The deal allows S4M clients access to programmatic audio inventories as well as the option for dynamic targeting by location. Continue Reading

Infinite Dial 2018: Smart speaker ownership nearly tripled in the past year

The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading

Infinite Dial 2018: Monthly and weekly online audio listening reach new highs

The Infinite Dial 2018 shows steady growth in online audio. The latest installment of the research project found that 64% of survey respondents, or an estimated 180 million people, listened to online audio in the past month. Weekly online audio listening has risen at an even more dramatic clip. Continue Reading