The Interactive Advertising Bureau (IAB) released its annual Internet Advertising Annual Report. In it, the accounting for digital audio advertising showed an escalation of 23% from 2017 to 2018, with revenue growing from $1.8-billion to $2.3-billion. Continue Reading
Podcast app Luminary has partly repaired one of the rockiest startup launches we’ve ever witnessed by correcting a number of criticisms. “We now fully understand the ramifications of those decisions and we apologize for our short-sightedness. ” Continue Reading
From iHeartMedia’s publicity department comes news that Bob Pittman, Chairman and CEO of iHeartMedia, the nation’s largest commercial radio group and second-largest podcast publisher, is starting a podcast. It’s called Math & Magic: Stories from the Frontiers of Marketing. Click through for an introductory audio clip. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: What’s the future of AM radio? Podcast loudness. U.S. radio deregulation. MacBook Pro vs. Chromebook in James’ office. Continue Reading
Triton Digital announced this morning an integration of its programmatic audio platform with Google’s Display & Video 360, a global cross-category campaign planning system. Triton asserts that this integration creates “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.” Continue Reading
TV personality and book author Chelsea Handler announced that she is hosting a new podcast, Life Will Be the Death of Me, on the iHeartPodcast Network. Simultaneously, iHeart announces sleepwalkers, about the effect of artificial intelligence on all aspects of life. Continue Reading
The Australia-specific version of The Infinite Dial, the industry’s benchmark consumer survey of listening, is set for release in a webinar Wednesday evening, May 8. A conference in Australia got a first look. A few key statistics shared here. Also the webinar registration link. Continue Reading
Stockholm-based podcast company Acast has announced the release of Access, an innovative technology which allows any Acast podcaster to establish premium-style content, establish a subscription price for it, and fulfill the entire strategy within the listener’s preferred podcast listening app. The concept ties together two previously incompatible features of podcasting. Continue Reading
Content and Marketing Director at podcast company Whooshkaa Corey Layton has accepted a position at Australia radio group ARN, where he will assume the role of Commercial Products and Audio Partnerships Director. It is a newly created position. Continue Reading
In a high-profile podcast-to-broadcast maneuver, Wondery-produced Sports Wars will play on selected Cumulus radio stations via the Westwood One syndication arm. Sports Wars is a new Wondery program, spun off the success of Business Wars. The sports program tells the stories… Continue Reading
With the launch of the Webcast Metrics Top-20 Ranker, Triton Digital we see three important changes: Spotify has dropped out of the Ranker; A new regional ranker is introduced; a new Sales Network statistic appears. Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading