Nielsen/MRC find U.S. music listening, including subscriptions, are up in the coronavirus pandemic

Every data company is trying to understand how the coronavirus pandemic is changing media and entertainment habits. A report from Nielsen Music and MRC Data titled COVID-19: Tracking the impact on the Entertainment Landscape from Nielsen Music and MRC Data explored media and subscription use. The results found that 60% of the U.S. population is engaging with more entertainment during the outbreak. Continue Reading

iHeartMedia cites “strong audience and revenue growth” for podcasting in coronavirus financial update

iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading

Podtrac March podcast ranker topped by news, as familiar shows continue to lead on coronavirus coverage

Podtrac released its show ranker for March 2020. The podcast list continues to show a bent towards news and current events. The only new addition for the month was Coronavirus: Fact vs Fiction from CNN, which landed at No. 13. The appearance of only one new program in Podtrac’s assessment implies that, at least in the upper echelon, there has not been much or any movement away from favorite shows during this time of crisis. Continue Reading

Magellan: Coronavirus coverage is dominating many podcast categories

Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading

Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading

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ASCAP delays April payments as coronavirus creates ripple effect through music industry finances

The coronavirus pandemic has already had an impact on music consumption and performance around the world. Performing rights organization ASCAP is the latest company to share changes as a result of the disease. President and Chairman Paul Williams told members in an email that the organization is postponing its scheduled April 6 payments to April 28. Continue Reading