Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
In this installment of Podtrac’s series, the data show a +5% gain for downloads and +4% gain for audience. One interesting thing this week: Comedy spiked upward, to nearly match the News category in downloads. Is it a Joe Rogan effect? Continue Reading
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading
Podtrac is continuing to share weekly updates of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. Its latest data is for the week of April 27-May 3. A few other interesting trends are emerging out of Podtrac’s download growth charts for different categories. Continue Reading
Podtrac is continuing to share weekly updates of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. Its latest data is for the week of April 27-May 3. A few other interesting trends are emerging out of Podtrac’s download growth charts for different categories. Continue Reading
Podtrac has shared its weekly podcast listening data of audience trends during the coronavirus pandemic. The period of April 20-26 included two promising results: growth in downloads and audiences. Continue Reading
BIA Advisory Services has released a new forecast for local advertising revenue that reflects the negative impact of the coronavirus pandemic. The original outlook expected that U.S. local advertising would reach $161.3 billion this year, with digital sources pegged to be $66.9 billion. Continue Reading
Podtrac has shared a new batch of weekly listening figures, in its continued tracking of COVID-19 podcast listening.. The company found that podcast consumption continued a dip for the week of April 13-19, was mainly flat from the previous week. Click through for more metrics and charts. Continue Reading
Brief news items and worthy reads from around the web. It’s another batch of pandemic stories from several podcasting insiders. Read on for the latest insights from Megaphone’s Max Turck, Pacific Content’s Steve Pratt, and Podcast Pontifications’ Evo Terra. Continue Reading
Brief news items and worthy reads from around the web, once more with a focus on stories emerging from the coronavirus pandemic and its impact. Today, an exec suggests connecting with company podcasts, independent musicians’ output grows, and podcast stats about kids from PRX. Continue Reading
Podtrac has shared a new batch of weekly listening figures. The company found that podcast consumption continued a dip for the week of April 6-12, falling from a recent high of March 2-8. Looking at weekly podcast download growth, last week was -3%. Continue Reading