Chartable finds downloads down as coronavirus spreads, but listens saw an even bigger drop

Chartable released an assessment of podcast listening, adding a new layer to the picture of how the world is consuming media during a pandemic. It combined data about downloads with its listening statistics from publishers from Apple Podcasts Connect and Spotify for Podcasters. It examined a subset of about 6,000 podcasts and compared their March results with a baseline of those from the second half of February, when there were just over a dozen confirmed cases of COVID-19 in the U.S. Continue Reading

Magellan research: How is coronavirus affecting podcast advertising?

With the coronavirus crisis saturating media news, it shouldn’t come as a surprise that quarantine references would seep into podcast advertising — especially when podcasts hosts are controlling the message to a large extent. Magellan, and podcast advertising analytics company, examined the phenomenon.  Continue Reading

Podtrac weekly coronavirus update: Listening drops across the board, uptick for business shows

Podtrac continues its very interesting year-to-date and week-over-week charting of podcast downloads and audience size. New in this report, Podtrac has added arrays of micro charts for 19 major podcast categories. In these, we see interesting stories being told of attention paid to different types of content. It can be understood as a kind of sociological study of listening in a stressful era. Continue Reading

Nielsen: 28% of Americans spending more time with radio in the coronavirus outbreak

Nielsen is the latest research company to share its insights on the COVID-19 pandemic and its impact on audio. It shared a positive outlook for radio from an online survey of 1,000 U.S. adults between March 20-22. While more than half (55%) U.S. listeners have not changed their radio habits, 28% said they are tuning in more as a result of the outbreak. Continue Reading

Voxnest tracks podcast category spikes as Europe quarantines against coronavirus

Voxnest shared its latest statistics on podcast listening, offering a global snapshot of how COVID-19 has impacted audiences. The company noted that its Spreaker is the top hosting platform in Italy, which has been hardest hit by the pandemic in Europe. It also shared details from Spain, from across Europe, and some early figures from the U.S. as it prepares for the full force of the virus. Continue Reading