While other ad-supported online brands like Facebook, Twitter, and Pinterest showed weak Q2 year-over-year growth rates in ad revenues, Amazon showed healthy growth, CNBC reported yesterday. According to CNBC, “While the bulk of its business comes from e-commerce and cloud… Continue Reading
Brad: Manoush Zomorodi, thank you so much for joining me today. Manoush: Brad, I am grateful for the invitation. Thank you for having me. Brad: Oh, what a nice thing to say. Well, good, I’m looking forward to this… Continue Reading
The trascript of Manoush Zomorodi’s appearance on the Podcast Business Lunch on April 6, 2022. We asked her to review her entire podcast career, starting as a network producer, migrating to startup entrepreneur, and returning to a big network as host of The TED Radio Hour. It’s a fascinating trip with one of the most accomplished audio producers and personalities. Continue Reading
Public media organization PRX today announced a podcast streaming partnership with Sensical, a relatively new free streaming service from Common Sense Networks. Sensical debuted in June of last year, and launched its podcast slate in December. Continue Reading
Guest columnist Eric Nuzum offers an insightful analysis and prediction. In this view, 2020 was better than you might think, and the future could be more challenging than you assume. This is a must-read piece. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro unleashes an epic list of lists — 32 media brands which released end-of-year “best podcasts of 2020” roundups. From Esquire to Vanity Fair. From Town & Country to Teen Vogue. Dive in now; thank Jeff later. (Or blame him; your choice.) Continue Reading
In an intermediary report before its end-of-year accounting, Podtrac has released a chart of the top 25 new podcasts through Q3. This ranker is based on average number of U.S. downloads per episode. Even though it has been an extremely newsy year, and we observed the launch of news podcasts from major media brands, only two podcasts categorized as News made the list. Click through for key points and the entire list. Continue Reading
In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading
RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
According to a newly released consumer survey study by Adobe, twice as many smart speaker users report hearing advertisements than in the year-ago study. When you consider Amazon’s lead over Google in the realm of smart speaker devices, a general shift in the balance of advertising power could be underway as the marketplace becomes more saturated with the devices. Continue Reading
One key takeaway from the drop of Westwood One’s annual Podcast Download report, released last Friday, is that “heavy” podcast listeners (6+ hours per week) are increasing. There is much more to this sprawling 65-page study, which covers podcasting’s rebound from the Covid disruption, listening apps, age breakdowns, and behavior of “newcomers” and “pioneers.” Click through for charts, key points, and the download link. Continue Reading
Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading