Comprehensive coverage of the podcasting industry and its business ecosystem.
In which we match up two ad revenue projections: One for the entire internet channel (from AdAge) and one for podcasting (from the IAB/PwC). Guess which line is moving faster. Continue Reading
Podtrac sent around its monthly Top Podcast Publishers ranker this morning. the expected Top 10 is now Top 15, and Podtrac promises more expansion in future months. There is also a new column in the Podtrac ranker, naming an ad sales entity representing publishers on the list which have opted into that listing: Continue Reading
A weekly column from the preeminent Radio Futurologist. Continue Reading
Podcast hosting company and listening app Podbean released a 2019 roundup indicating general growth of its publishing metrics and comparison of where its podcasts are being listened to. There are also interesting income figures for top-earning podcasts. Continue Reading
iHeart Media, which is executing a long-term broadcast / podcast synergy strategy, has launched its third all-podcast on-air format at WLTM, 95.9 in Erie, PA. The station was playing an all-Christmas format before switching over. Continue Reading
With a mix of stats and promos, podcast app and content company Stitcher has released a 2019 retrospective. Also included: some “best of” lists. Continue Reading
Ipsos has released a cluster of metrics in the Italian podcast market, packaged in an infographic (see below). We received this from Italian podcast company Digital MDE, which supported the Ipsos effort. The podcast information is part of a larger… Continue Reading
In advance of the company’s 2020 Podcast Awards, iHeartRadio is announcing today three Icon Awards. These honors are bestowed separately from the panel-judging process which determines winners across many categories for the iHeartRadio Podcast Awards on January 17 in L.A. Continue Reading
Triton Digital announced that it will release Podcast Reports for the United States. These reports integrate directly with podcast hosting platforms and content distribution networks. The first chart for the U.S. market is slated to publish in March 2020. Continue Reading
In his latest blog post, Steve examines podcast listening on smart speakers. Although things have been slow going for now, he’s optimistic about future growth. Continue Reading
Spotify is making inroads as a listening platform for podcasts, but the company is still looking to reach an ever-wider audience. The service now shows a button on its homepage that encourages listeners to select topics of interest to drive podcast recommendations. Continue Reading
Luminary is launching an Alexa skill for its podcast platform. Paying listeners can use voice commands to control playback or to begin a paying subscription. Continue Reading