Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Canadian Podcast Listener suggests finding value in niche shows and advertisements

Posted on by Anna Washenko

The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading →

MIDiA: Spotify and Apple can each lay claim to leads in podcast platform war

Posted on by Anna Washenko

MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading →

James Cridland’s International Radio Trends: Bushfire radio, a new Content Officer at KCRW, and the reality behind the hype

Posted on by James Cridland

by James Cridland

A weekly column from the preeminent Radio Futurologist. THIS WEEK: How Australian radio is covering the continued fires. KCRW’s new hire. A counterpoint to the hype coming out of another year of CES. Continue Reading →

Spotify launches proprietary podcast ad-insertion technology

Posted on by RAIN News Staff

Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading →