Comprehensive coverage of the podcasting industry and its business ecosystem.
Two French podcast publishers, Bababam and Choses a Savoir, have chosen Spotify subsidiary Megaphone for creation, monetization, and metrics analysis. As part of joining Megaphone, these two publishers will be early testers of the Spotify Audience Network in France. The announcement includes metrics from Chartable, acquired by Spotify to bundle into Megaphone. Continue Reading
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading
Audio and podcast producer and publisher PRX released its first-ever annual report. Unlike a typical for-profit annual report, the non-profit PRX document avoids exact financials. It is a multimedia presentation of the company’s initiatives and the importance of its underwriting. Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
Spotify has announced what is, by our count, the third Sound Up program of podcast creation mentoring. This time the field is Kids & Family shows that will compete. At stake is what the company describes as “an immersive week of in-person training at our Spotify offices in Los Angeles, to be followed by a series of virtual workshops and classes, and finally production of a podcast pilot episode.” Click through for lots of detail. Continue Reading
Popular listening platforms, from streaming music to broadcast radio, have stepped into podcasting by pulling podcasting onto their platforms, mostly through acquisitions. Alphabet/Google/YouTube is taking a somewhat different tack, offering six-figure grants to podcasters and podcast networks to create video versions of their shows. This according to Bloomberg, which cites anonymous sources. Continue Reading
Podcast database and social listening platform has released the second edition of Podchaser 25, a February ranker of podcasts which are exhibiting spikes of popularity. Podcasher calls the list “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
In what might be an indication of podcast creation settling down from the Covid surge, the number of newly created shows in February was only 11% of a year ago. The trend projects that 2022 will produce a small fraction of 2021’s new podcasts. Click for details. Continue Reading
Preeminent consumer research company in audio, Edison Research, released a Top Podcast Networks by Audience Reach list. SXM Media takes the #1 spot. This list differs from some other network rankers, because it gets its findings from consumer surveys of active podcast listeners, not from technology measurement of the measuring company’s clients. Continue Reading
Imagine you’re listening to a news podcast, and friend sitting next to you is listening to the same podcast — but you are hearing different segments of content. That scenario coud happen with shows produced on Spooler, a new podcast tech service. Click for more info. Continue Reading
This morning venerable podcast hosting platform Libsyn announced its acquisition of Podcast Ad RepsLLC, known as PAR. PAR will be bundled into AdvertiseCast, a previous Libsyn acquisition. Rick Selah and Anthony Savelli, PAR’s founders, and Co-CEOs, will join AdvertiseCast’s leadership team. Continue Reading
If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading