Six podcast advertisers in Top 15 for 11 straight months (Magellan AI)

Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. (Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts, and applies several factors. See HERE.)

With a February investment of $7.8-million, BetterHelp more than doubled the monthly spend of the #2-ranked advertisers HelloFresh, which spent $3.1-million.

In RAIN’s month-over-month comparison, we see BetterHelp and five other advertisers in the Top 15 list in each month. Also in February, Best Friends entered the list for the first time in the 11-month span.

Chart by RAIN. Source: Magellan AI.


Brad Hill

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