Comprehensive coverage of the podcasting industry and its business ecosystem.
iHeartPodcasts announced today that its acquired show, Stuff You Should Know, hosted by Josh Clark and Chuck Bryant, has been downloaded three billion times. “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast,” said Josh Clark. That’s the kind of rags-to-riches business story that launches thousands of newer shows. Continue Reading
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading
Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he observes the more things change, the more they remain the same. Contrary to shaded scenarios currently in vogue, podcasting is “a healthy, but maturing and evolving business,” according to Steve. Less spaghetti thrown against the wall, please, and more rigor. It’s a good read. Continue Reading
Los Angeles Public Radio, KPCC, will be rebranded in the coming weeks as LAist, adopting the group name for an existing podcast production network, as well as existing news and social media enterprises. Continue Reading
In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
Jay Green’s 10-year career on the business side of podcasting has taken a new turn, as the veteran executive joins sales and marketing firm Soundrise as Senior Vice President of Strategy and Operations. He offers thoughts to RAIN News. Continue Reading
Spotify, in an SEC filing today, announced that it was cutting about 500 jobs, or about 6% of its 9,800 employees — and that one of its most high-profile executives, Chief Content and Advertising Officer Dawn Ostroff, will also be… Continue Reading
L.A.-based entertainment and technology platform LiveOne (NASDAQ: LVO) plans to spin off its podcasting subsidiary PodcastOne into its own separate public company in 2023, according to a filing with the U.S. Securities and Exchange Commission — and is contemplating doing… Continue Reading
Scottish podcasting company The Podcast Host has announced a new, free online event, IndyPod Summit, designed for independent podcasters that will take place on February 2nd, with speakers including Elsie Escobar (She Podcasts and Libsyn), Arielle Nissenblatt (Squadcast.fm), and Jeremy… Continue Reading