Podcasting 17 - RAIN News

Steve Goldstein: Sound to Screen: How to Shoot Video That Doesn’t Suck

Posted on October 24, 2023 by Steve Goldstein

by Steve Goldstein

In his latest guest column, Steve Goldstein gives the verbal stage to Steve Stockman, President of Custom Productions. He lays out a course of best practices for podcast videos. There is a difference between a podcast on YouTube and a YouTube podcast — and the difference lies in keeping the visual aspect interesting. “Video is a language.” This piece holds to high standards, but at low cost, and leans on the science of attention in visual presentations. An extraordinarily valuable and bracing interview. A must-read. Continue Reading →

PodcastOne projects growth and reveals stats in a detailed and graphic investor report

Posted on October 20, 2023 by Brad Hill

In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading →

Acast Holiday Advertising Guide

Posted on October 19, 2023 by Brad Hill

Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading →

Millennials’ relationship with podcasting is “strong” in GWI global report

Posted on October 18, 2023 by Brad Hill

Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading →

IAB releases Podcasting Buyer-Seller Checklist, a comprehensive tutorial

Posted on October 16, 2023 by Brad Hill

Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading →

Podtrac: Podcast consumption down 10% in September, and RAIN Remix

Posted on October 11, 2023 by Brad Hill

In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading →

“Laser-sharp targeting” from AI+analytics in Sonnant/Podder partnership

Posted on October 9, 2023 by Brad Hill

AI and machine learning company Sonant, and audio demographic analytics firm Podder, have partnered to create better audience insights for audio advertisers In a joint announcement, the two companies describe three main benefits. Continue Reading →

Podtrac top 20 shows: 5 non-repeats after two years

Posted on October 5, 2023 by Brad Hill

In the “Nothing succeeds like success” category, we observe that only five non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for September 2023, compared to the same ranker from September 2021. But that’s more than last month’s comparison. Click for the comparison graphic, and the original ranker. Continue Reading →

Italian podcast listeners: High recall of advertising (MDE/Ipsos)

Posted on October 4, 2023 by Brad Hill

Milan-based digital audio solutions company MDE worked with Ipsos to create a visual landscape to describe Italian podcast listeners. From it, we are interested to learn that podcasts are consumed monthly by 39% of Italians (nearly 12-million listeners), and that 78% recall the ads in podcasts. Click for the entire infographic. Continue Reading →

Rising podcast ad rates break 3-month trend in September (AdvertiseCast)

Posted on October 3, 2023 by Brad Hill

The average cost per thousand (CPM) for podcast ads rose upward in September, breaking a three-month downlward slippage. The nudge was in effect across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading →

AdLarge partners with Barometer for AI analysis of podcast content and brand suitability

Posted on September 28, 2023 by Brad Hill

AdLarge announces a new partnership with AI-powered brand suitability and contextual targeting company Barometer. The mission is to provide brand suitability and safety guidelines across the AdLarge Podcast portfolio. Barometer has built an AI engine to analyze podcast content and… Continue Reading →

Podchaser (Acast) launches AI Predictive Demographics, seeking to enhance audio targeting

Posted on September 28, 2023 by Brad Hill

Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading →