Comprehensive coverage of the podcasting industry and its business ecosystem.
General Motors is reportedly adding podcasts to the dashboard of about one-million cars. Only a handful of podcasts will be included in a proprietary selection. The most interesting aspect of this venture is GM’s recognition of podcasting as a worthy audio category around which to build business relationships and proprietary distribution products. Continue Reading
PRX has received a grant of $465,000 from the Barr Foundation that will support a multi-tier podcast training program next year. The 2018 campaign will build on PRX’s Podcast Garage studio and its Project Catapult training program for public radio stations. Continue Reading
Amplifi Media CEO Steve Goldstein shares an interview with Brian Mayfield, SVP of Media for Ramsey Solutions, about how The Dave Ramsey Show managed to perform so well on Apple’s 2017 charts. Continue Reading
audioBoom, the podcast and audio on-demand platform, has shared some statistics from a “transformational” 2017 fiscal year. “Audioboom is now in the strongest possible position to maximize the foundations we have built over the last three years,” audioBoom CEO Rob Proctor said. Continue Reading
The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading
RadioPublic is offering a a gift idea for the podcast fan in your life. The podcast listening and discovery platform is now making Podcards. Continue Reading
Amplifi Media CEO Steve Goldstein pens a follow-up to his investigation into the type of shows topping podcast charts. This time, it’s a look at which categories are the most crowded. Continue Reading
Brief news items and worthy reads from around the web. Podcasting is on the rise, and as with any hot concept, several startups have already emerged to fill specialized needs. Here’s a look at three newcomers: Descript, Backtracks, and Shortcut. Continue Reading
Another audio creator is making a second leap to television. Night Vale Presents has carved out a niche in telling stories about the spooky and supernatural. FX is working with Sony Pictures Television to create a TV series based on the company’s fictional radio show Welcome to Night Vale. Continue Reading
In a RAIN webinar last August, Melbourne-based podcast hosting and technology company Omny Studio announced a technology achievement that seemed either revolutionary or implausible, depending on one’s perspective. Omny claimed to offer podccast listening data captured from Apple’s Podcasts app. Today, prompted by the imminent release of Apple’s own podcast analytics, Omny has unfurled a description of its previously secret method. Continue Reading
Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading
Amplifi Media CEO Steve Goldstein shares a blog post examining trends among the types of shows that are topping the podcast charts. Lots of insights and analytics about popular shows. Continue Reading