Audioboom has partnered with London-based MAPP Media to provide dynamic ad insertion commercials across Audioboom’s 8,000 podcasts. Audioboom serves 25-million unique monthly listeners who download 85-million episodes. The company is bringing MAPP into an existing premium sales enterprise which places bespoke host-read sponsor messages into podcasts. Click through for details. Continue Reading
Jottings of note:
— Power Pressing (Blubrry)
— Refreshed (SpokenLayer)
— Selective Culling (Spotify/Rogan)
Newark-based Audible has brought in a Head of Audible Studios from Los Angeles, and it is Zola Mashariki. She comes from stints at Fox Searchlight Pictures, BET, and Good Films, where at each company she held executive content roles. She is a lawyer/executive who has acquired numerous books for crossover production projects. Continue Reading
Colin Rushing, Chief Legal Officer of SoundExchange and RAIN Summit speaker, is honored in Billboard’s release of its Top Music Lawyers 2021. It is the only award in its category (Performing Rights) that relates directly and exclusively to streaming audio. Continue Reading
As we reported in November, venerable streaming platform TuneIn received investment from Innovation Endeavors. The dollar amount was undisclosed, but the timing conicided with a CEO change, as Richard Sterm went over over from Audible to take the helm. Today we notice the company has unfruled a raft of 20 job listings across different levels, and is self-referring as “a growth-stage company.” Continue Reading
Audio search and delivery platform Audioburst is announcing the launch of Platform for Apps, which provides audio that app builders can easily bolt into the mobile experiences. The company scrapes a colossal library of short clips (“bursts”) which can be sorted by topic and aggregated into playlists. It hopes to grow a clientele of app builders seeking entertainment and user retention. Continue Reading
Jottings of note:
— A winner (Evergreen Podcasts)
— Watch for openings (Stitcher)
— Legal hire (Townsquare Media)
— Insider interviews (TechCrunch)
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Evergreen Podcasts is announcing a partnership with IndustryPods, a young network specializing in making podcasts from virtual conference recordings. Through the arrangement, Industry Pods can distribute to a wider audience and cross-promote relevant interest. Continue Reading
Masima Radio, the largest radio network in Indonesia with 18 stations, has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Continue Reading
Jottings of note:
— Sounds like calisthenics (Univison)
— Segmenting the radio audience (Edison & NPR)
— Directing traffic (Spotify)
— The winner will be… (The Ambies)
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In what could be described as governmental overreach, the U.S. administration has included a “podcast restraint” section in its proposed $2 trillion infrastructure bill that was unveiled yesterday. “Enough is enough,” declared Deborah Rode, newly confirmed Secretary of Listening. “Everybody in this country has a box mattress by now.” Continue Reading
AccuRadio, one of the two leading brands of pureplay online radio in the U.S., has stunned the online audio business community by announcing that it is switching to broadcast radio distribution. The change will occur on April 5. In an aggrieved press release the company cites high royalty costs, and says it can find greater profitability in AM radio “playing up to 22 minutes of commercials per hour.” Continue Reading