Apple Music has 30 million subscribers, plans to convert many more

Apple Music has surpassed 30 million subscribers. That’s the top-line takeaway from Billboard’s recent conversation with the streaming service’s leadership. Jimmy Iovine, Zane Lowe, and Larry Jackson sat down with the publication to talk about their strategy for attracting even more paying listeners and expanding into all sorts of new exclusive content. Continue Reading

Audio.ad co-authors playbook on digital audio advertising for Latin America

Audio.ad has collaborated with the Mobile Marketing Association to compile a guide for digital audio advertising in Latin America. This playbook is a free download available in Spanish, Portuguese, and English. It contains statistics, concepts, and best practices around digital audio consumption in Latin American markets, including case studies of successful brands. Continue Reading

Rumor Fact(ory): Spotify now valued at $16 billion

Reuters is reporting that Spotify’s latest private trading numbers are now valuing the streaming company at about $16 billion. The publication cited unnamed sources familiar with the latest deals for Spotify, although the company declined to comment on the rumor. Reuter’s sources predicted that by the time Spotify goes public, it could be worth at least $20 billion. Continue Reading

More music, less typing, replacing radios drive smart speaker adoption in new NPR/Edison research

NPR and Edison Research have released the second part of their study on smart speakers and voice control. The first part was released during RAIN’s Podcast Business Summit in New York this June. The latest presentation of The Smart Audio Report focused on the specific activities and details of how and why people are using this new product segment. Continue Reading

YouTube tweaks programs for direct support of creators: Paid channels out, sponsorship in

YouTube has adjusted its approach for how content creators can get paid by their fans. Last week, the video platform announced that it is ending its paid channels initiative, a program that allowed channel owners to directly sell access to their videos to individual subscribers. In its place, YouTube is broadening its sponsorship model. Continue Reading