3

Omny Studio announces podcast listening analytics that include Apple app plays

In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading

MIDiA takes a deep dive into YouTube as a music business

MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading

1

Radio listening inches up, smartphone audio skyrockets in Nielsen Q1

Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading