Infinite Dial Canada 2018: Podcasting has a firm base in Canada favoring at-home listening

Podcasting has built a solid following in Canada, and listenership is keeping pace with the format’s progress in the United States. The Infinite Dial Canada found that 61% of Canadian adults are familiar with podcasting, tracking even with 64% familiarity reported in the U.S. survey. Continue Reading

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DAX survey finds agencies and advertisers are bullish on digital audio, but still want better tools

DAX, the digital audio exchange from broadcaster Global, has released research into the outlook for digital audio advertising in the UK. The data from research firm MTM examined the sentiments toward digital audio held by advertisers and media agencies. Interest is generally high, with 80% expecting to put more money into digital audio over the coming year. Continue Reading

Acast reports offer insight for reaching the ‘unreachables’ with podcast ads

Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading

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RIAA 2017: Streaming leaps to 65% share of U.S. music revenue, dominated by subscriptions

Streaming grabbed control of nearly two-thirds of music industry revenue in 2017. It’s another year of impressive financial results that proves the digital shift in listening still has not hit its peak. The annual report from the RIAA found that subscription streaming income helped drive the industry to another year of growth. It was the first time since 1999 that the sector saw two consecutive years of material growth. Continue Reading

Nielsen report: Podcast listeners command billions in purchasing power

The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading